Ultimate July 1 Barbecue with a New Wine Mobile App

Game-changing technology allows you to instantly scan 150,000 wines in the liquor store

Toronto, May 12, 2011 – A new free mobile application will change the way Canadian wine lovers find, buy and enjoy wine this summer. The Natalie MacLean Wine Picks & Pairings app lets you use your smartphone camera to snap a picture of any bottle label bar code in the  liquor store. With one click, you get tasting notes, scores, and food pairings.

“You’re in the liquor store wondering if you should buy the bottle with the castle on its label or the one with the fluffy squirrel,” says Natalie MacLean, the editor of Canada’s largest wine web site at www.nataliemaclean.com. She created the tool to make buying wine easier for consumers.

“Now you just point and click to find out if that shiraz actually is a good wine to go with your pepper steak, or if the sauvignon blanc would work with your grilled veggies. No more guesswork based on castles and critters.”

No more shopping lists either since you can scan the wines right in front of you in the store. The app’s key features allow you to:

- Instantly access tasting notes, scores, prices, recipes and food pairings

- Search 150,000 wines at the LCBO, SAQ, BC Liquor Stores and other liquor retailers across the country

- Get real-time stock for every wine at the store in which you’re shopping

- Check the number of bottles in stock at nearby stores via GPS real-time inventory search

- Track your purchases in your virtual cellar with just a few clicks

- Create a wine journal with your own wine notes and pictures in the app

- Share your favourite wines and pairings on Twitter and Facebook

The new Wine Picks & Pairings app is the next generation of Natalie’s mobile app, which was selected among the top five food-and-wine apps by both Computerworld Magazine and the New York Times. It’s the only one featured on Apple’s iTunes store under App Essentials for both “Food & Wine” and “Date Night.”

Fans use Canada’s most popular wine and food app to get more than 700,000 wine picks and food pairing suggestions a month—the number of users has grown 230% over the past year. The app, designed by Fluid Trends, bundles a suite of 10 wine apps including reviews, cellar journals, recipes, food pairings, articles, blog posts, a wine glossary, a bi-weekly newsletter, a directory of wineries around the world and excerpts from Natalie’s bestselling book Red, White and Drunk All Over.

A certified sommelier and winner of the World’s Best Wine Writer award at the World Food Media Awards, Natalie wrote and vetted all the pairings and wine reviews in the app rather than relying on computer-generated algorithms and crowd-sourced material.

Natalie’s Top 10 Well-Done Wine and BBQ Pairings:

1. Juicy Steak and Shiraz

2. Grilled Salmon and Pinot Noir

3. Seared Tuna and Gamay

 4. Flame-Broiled Hamburgers and Zinfandel

5. Grilled Portabello Mushroom and Rosé

6. Herbed Chicken and Syrah

7. Lobster in Butter and Sparkling Wine

8. Grilled Veggies and Sauvignon Blanc

9. BBQ Pork Chops and Chardonnay

10. Roasted Marshmallows and Tawny Port

About Natalie

Natalie MacLean is a Canadian wine journalist and author of Red, White and Drunk All Over.She connects with more than 123,000 wine and food lovers who get her free e-newsletter. Nat is the only person to have won both the M.F.K. Fisher Distinguished Writing Award from the James Beard Foundation and the M.F.K. Fisher Award for Excellence in Culinary Writing from Les Dames d'Escoffier International. More bio here: www.nataliemaclean.com/bio.

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Posted via email from Vancouver Food And Wine

Wines for the Top 10 Tough-To-Buy-For People on Your Holiday List

By Natalie MacLean

Pairing wines with personalities for gift shoppers—there’s a Canadian app for that (and a web site)

Natalie MacLean has some Good Gift ideas for your Happy Holiday Season!

“Wine is one of the few presents that makes both the giver and the receiver look good,” says Natalie MacLean, the red-nosed e-sommelier behind www.nataliemaclean.com, Canada's largest wine web site. “You look like you spent a bundle on the gift (even if you didn’t) and the recipients are happy that you think they know something about wine (even if they don’t).”

This holiday season, anyone can tap into MacLean’s expertise via her free web site and mobile apps for iPhone, BlackBerry, Droid and other smartphones. They help consumers with a whole new type of pairing: wine with the people on your Christmas shopping list. The app and site also pair wines to thousands of dishes, including holiday favourites, such as turkey, goose, duck, and even partridge in a pear tree.

Natalie MacLean's Book. Look for the U.K. and Canadian editions, too.

“When you give wine, doubles are fine, there are no wrong sizes and you can always find something good in stock,” MacLean adds. “Vintage gifts will get anyone into the holiday spirits.”

Natalie’s Top Ten Gift Wines for Your ...

1. Hairdresser: For the person who combines humour and optimism every time she styles your mop. Go for a light, gulpable wine like a dry rosé. It’s versatile and fuss-free—a great quaff for your coif.

2. Psychiatrist: Of course, he’ll analyze whatever you give him so choose a wine that’s all about balance. Easy-drinking pinot noir is medium-bodied yet packed with flavour. Surprise him with a large-format bottle, like a magnum. Big thinking means big progress for you. This wine also works for psychologists, marriage counsellors and bartenders.

3. The Boss: Pick too pricey a wine and your boss will think your last raise was too much; go cheap, and she’ll think you lack judgement. Focus on a label with a lot of white space since that makes the bottle look more expensive. A castle in the distance also works, but avoid fluffy animals.

4. Personal Trainer: Think a muscular, robust red would work? Hold that position. Instead, try riesling: this light white wine pairs well with a health-nut diet of salad and seafood, plus it’s low in alcohol. You can also give it to Pilates instructors, yoga masters and Tai Chi coaches.

5. Financial Planner: You and he both know it’s going to take decades before your portfolio recovers after the crash of 2008. With that long-term view, vintage port makes the perfect gift. This fortified wine from northern Portugal, with its long aging potential, will be around for both of you into your retirements.

6. Travel Agent: She’s been everywhere and seen everything, so go local with your choice of wine. Even better, if you live close to the winery, get the bottle signed by the winemaker.

7. Teacher: If you can’t find a suitably obscure wine with a Latin name, there’s always cream sherry. It’s the tipple of Oxford dons, not to mention the centerpiece of Edgar Allan Poe’s classic short story The Case of the Amontillado.

8. Mail Deliverer: Go for a winery that’s consistent year after year in producing a wine that can be enjoyed in snow, rain, sleet or hail. Try an Australian shiraz or Argentine malbec.

9. Mechanic: Yes, there’s a wine called Red Truck, but try to be more imaginative. Why not give a wine made by Mario Andretti in California or Ferrari in Italy?

10. Online Date: So you’re on your second or third rendezvous with the person you met on eHarmony or Dating.com. If you’re not sure yet whether marriage is a possibility, try something middle-of-the-road, like merlot. Yes, it’s the soft jazz of wine, but until you know, play it safe.

And after all that shopping, don’t forget yourself: even Santa’s little helpers need more than milk and cookies. Try something with high-alcohol like Italian Amarone or Rhone syrah: these big reds easily drown out tone-deaf carolling and pair beautifully with tired feet.

For Natalie’s favourite wineries, tasting notes and recipe matches for all the wine types mentioned above, please visit: http://bit.ly/GiftWines

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Posted via email from Vancouver Food And Wine