Muesli Delivered To You by iPhone 4

The made-to-order muesli mixers of mymuesli recently created the first TV commercial filmed and edited entirely on the iPhone 4.

In the three years since mymuesli launched, they've expanded to the UK, Switzerland and the Netherlands, and have been joined by similar concepts in other countries, including [Me]&Goji in the US. They've also forged smart alliances with established health, fitness and beauty brands, and developed a convenience product: mymuesli2go.

<p>mymuesli2go, a tv commercial - filmed and edited on an iPhone 4 from Max Wittrock on Vimeo.</p>

Which brings us back to the iPhone. mymuesli's founders were so impressed by the phone's video quality, that they decided to use it to shoot and edit an ad for their new product.

Highlighting the convenience aspect of mymuesli2go, the ad features a skydiver eating cereal before jumping out of a plane. (The video below shows both the ad and 'the making of'.) The commercial aired on German and Austrian television over the weekend.

TWITTER.COM/LOCALFOODWINE

*LOCAL FOOD AND WINE*

FACEBOOK/LOCALFOODANDWINE

 

Posted via email from Local Food And Wine

Cuisine Concepts

New takes on common concepts:  Lobster on the fly; Guest-cheffing; apple pie a la derriere; and Patty's Pizza takes its cue from Koji Bbq...

1. LE TROISIEME LIEU — Stealing a tradition from music and comedy clubs, Paris bar Le Troisième Lieu has declared Mondays as 'open kitchen nights': any aspiring chef can register to be the venue's cook for the evening. All meals cost EUR 12.

2. PUBLIC PIE — Dutch mobile kitchen Public Pie features ovens that are integrated into the outdoor benching that is provided for patrons, meaning customers get exactly what is promised by the company motto: 'Fresh apple pie with a hot butt'.

3. PATTY'S PIZZA — Santa Monica pizza maker Patty's has done away with its brick-and-mortar eatery altogether, and moved its retail operation entirely online. On top of that, customers can choose to have their gourmet pizzas delivered baked or par-baked, giving them the option of completing the process their own oven.

4. LOBSTER PUSHER — How to make a sandwich more exciting to consumers? The Lobster Pusher's answer is to make the act of buying one emulate a drug deal. Customers interested in The Merchandise—a lobster bun—must first become a member of a Facebook group. Orders for product are conducted by SMS, and handovers take place surreptitiously on street corners.

Thanks to: Food Inspiration

TWITTER.COM/LOCALFOODWINE

*LOCAL FOOD AND WINE*

FACEBOOK/LOCALFOODANDWINE

 

 

Posted via email from Local Food And Wine

Food Down The Road - Summer Reading And References

Want to dig deeper into the issues of food and farming? Click on the links below to find more information relating to sustainable local food systems. Enjoy!  Read More on Food Down The Road, Kingston and Countryside.

Fiction

• Prodigal Summer by Barbara Kingsolver
• Close Range by Annie Proulx
• Bad Dirt by Annie Proulx
• The Devil’s Larder by Jim Crace
• The Garden of Reading by Michael Slung

Non-Fiction

• Fertile Ground by Janette Hasse - Combines detailed information for growing your own vegetables in a small, efficient, and productive garden with dozens of recipes and ideas for eating seasonally and locally in a northern climate. Arranged in monthly chapters, an article about a food related issue accompanes each section. Available at Tara Foods, Novel Idea and Sigrid’s Natural Foods for $27.00.
• Stuffed and Starved  by Raj Patel
• Food Not Lawns: How to Turn Your Yard into a Garden and Your Neighborhood into a Community by H.C. Flores
• Animal, Vegetable, Miracle: A Year of Food Life by Barbara Kingsolver
• A Short History of Progress by Ronald Wright
• First the Seed: The Political Economy of Plant Biotechnology by Jack Ralph Kloppenburg Jr.
• Gaining Ground: Making a Successful Transition to Organic Farming by the Canadian Organic Growers
• Nature’s Metropolis: Chicago and the Great West by William Cronon
• The End of Food: How the Food Industry is Destroying Our Food Supply—And What You Can Do About It by Thomas F. Pawlick
• The Art of the Commonplace: The Agrarian Essays of Wendell Berry by Wendell Berry
• The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan

Cookbooks

• Simply in Season by Mary Beth Lind and Cathleen Hockman-Wert
• Simply in Season Chilren's Cookbook by Mark Beach and Julie Kauffman
• More with Less by Doris Janzen Longacre
• Nourishing Traditions by Sally Fallon
• Farmer John’s Cookbook: The Real Dirt on Vegetables by Farmer John Peterson and Angelic Organics
• From Asparagus to Zucchini by Madison Area Community Supported Agriculture Coalition

Periodicals & Reports

• Acres: A Voice for Eco-Agriculture published by Acres U.S.A.
• The Farm Crisis: Its Causes and Solutions, The National Farmers Union’s Submission to the Ministers of Agriculture Meeting (2005)

Films

• The Real Dirt on Farmer John
• Babette’s Feast
• Deconstructing Supper
• Fast Food Nation
• The Future of Food
• The Gleaners and I
• Like Water for Chocolate
• The Promise of the Land
• Food Inc.

Websites

For links to other relevant websites, please click on a following category:

• Local Food Directories
• Farmers Markets
• Local Food Stores
• Food Security
• Local Food Programs
• New Farmer Training and Resources
• Education Centres and Courses
• Urban Agriculture and Growing your own Food
• Food Related Events
• Activist and Action Groups
• Preservation Initiatives
• Research Initiatives
• Kingston Community Meal and Food Programs
• Cooking with Local Food

Local Food Directories

• Ontario CSA Directory — csafarms.netcompass.ca
• Durham Farm Fresh — www.durhamfarmfresh.ca
• Eat Local Sudbury — www.eatlocalsudbury.com
• Foodlink Grey-Bruce — www.foodlinkgreybruce.com
• GTA Local Food — www.gtalocalfood.ca/GTALocalFood/home.html
• Hamilton Local Food Directory — environmenthamilton.org/eatlocal/directory
• Kawartha Choice Farm Fresh — www.kawarthachoice.com/buylocal.php
• Local Flavours (Leeds, Grenville & Frontenac) — www.localflavours.org
• Ontario Farm Fresh Marketing Association — www.ontariofarmfresh.com
• Waterloo Foodlink — www.foodlink-waterlooregion.ca
• The Eat Well Guide — www.eatwellguide.org

Farmers’ Markets

• Kingston Market — www.geocities.com/kingstonmarket
• Farmers’ Market at Queen’s — www.thefarmersmarketatqueens.com
• Frontenac Farmers Market — www.frontenacfarmersmarket.ca
• Farmers’ Markets Ontario — www.farmersmarketsontario.com
• Harvest Ontario — www.harvestontario.com/fmoeast.html

Local Food Stores

• Desert Lake Gardens — www.dlgardens.com
• Tara Natural Foods — www.taranaturalfoods.com
• Local Family Farms — localfamilyfarms@bellnet.ca
• Glenburnie Grocery (613-542-6234)
• Be Now Natural Foods — www.benownaturalfoods.ca
• Sigrids Natural Foods — www.explorekingston.com/sigrids_natural_foods.htm

Food Security

• Just Food Ottawa — www.spcottawa.on.ca/ofsc
• Foodshare — www.foodshare.ca
• Toronto Food Policy Council — www.toronto.ca/health/tfpc_index.htm
• Food Net — www.opha.on.ca/foodnet
• Food Secure Canada — www.foodsecurecanada.org
• Food 2030 

Local Food Programs Ontario

• Local Food Plus (Toronto) — www.localflavourplus.ca
• Foodlink Grey and Bruce — www.foodlinkgreybruce.com

Canada

• 100 Mile Manitoba — 100milemanitoba.org
• 100 Mile Diet — 100milediet.org

USA

• Be A Local Hero (Massachusetts) — www.buylocalfood.com
• Food Routes (USA) — www.foodroutes.org
• Sustainable Table (USA) — www.sustainabletable.org

New Farmer Training and Resources

• CRAFT Ontario — www.craftontario.ca
• FarmStart — farmstart.ca
• SOIL — www.soilapprenticeships.org

Education Centres & Courses(for Farmers and Eaters alike)Ontario

• Everdale — www.everdale.org

Canada

• Organic Agriculture Centre of Canada - Web Courses — www.oacc.info/courses/course_web.asp
• Falls Brook Centre — www.fallsbrookcentre.ca

USA

*  New England Small Farm Institute — www.smallfarm.org

• Intervale — intervale.org

Urban Agriculture & Growing Your Own Food

Kingston

• FRILL Community Garden — www.frillgarden.org
• Sunnyside Community Garden — opirgkingston.org/info/groups/garden
• Kingston Horticultural Society — www.ikweb.com/khs
• Kingston Plant Trade — ca.groups.yahoo.com/group/kingston_plant_trade
• Sisters of Providence – Seed Sanctuary — www.providence.ca/seeds

Canada

• City Farmer — www.cityfarmer.org
• You Grow Girl: Gardening for the People — www.yougrowgirl.com
• Urban Harvester: Edible Landscape Consultant — www.urbanharvester.ca

Food Related Events Kingston

• Taste of Kingston — www.whatsonkingston.com/tasteofkingston

Ontario

• Guelph Organic Conference — www.guelphorganicconf.ca
• International Plowing Match — www.plowingmatch.org
• Canadian Organic Growers (COG) – Ottawa Chapter ECO Farm Day 2008 in Cornwall — www.cog.ca/ottawa/EFD_2008_main.htm

Activist & Action Groups  Biotechnology

• Canadian Biotechnology Action Network — www.cban.ca

Climate Change

• ECO Perth — www.ecoperth.on.ca

Other – Kingston

• Queen’s Oxfam — clubs.myams.org/oxfam/about.html

Other – Ontario

• National Farmers Union - Ontario — www.nfu.ca/on

Other – Canada

• National Farmers Union – Canada — www.nfu.ca
• Canadian Organic Growers — www.cog.ca
• Equiterre — equiterre.org/en
• ACORN — www.acornorganic.org

Other – USA & International

• ETC Group — www.etcgroup.org/en
• The Ethicurean: Chew the Right Thing — www.ethicurean.com
• The New Farm — www.newfarm.org

Preservation Initiatives Seed-Saving

• Sisters of Providence – Seed Sanctuary — www.providence.ca/seeds
• Seeds of Diversity — www.seeds.ca

Land Preservation

• Ontario Farmland Trust — www.farmland.uoguelph.ca/oft/oft.htm

Animal Breeds

• Rare Breeds Canada — www.rarebreedscanada.ca

Research Initiatives

• Canadian Association for Food Studies — www.foodstudies.ca/public.html

Organic Research Initiatives

• Organic Agriculture Centre of Canada — www.oacc.info

Kingston Community Meal &Food Programs

• St. Paul’s Anglican Meal Program kingston.cioc.ca
• Martha’s Table kingston.cioc.ca
• Partners in Mission Food Bank kingston.cioc.ca
• Good Food Boxkingston.cioc.ca
• Food Sharing Project www.limestone.on.ca
• KFL&A Public Health Emergency and Supplemental Food Access Directorywww.kflapublichealth.ca

Cooking with Local Food

• Slow Food www.slowfood.com
• Taste Ontario www.tasteontario.ca/index.html
• Culiblog: Inside the Secrets of the Culinary Elite — www.culiblog.org
• Edible Tulip — www.edibletulip.typepad.com

Twitter.com/localfoodwine

Okanagan Food And Wine *  Vancouver Food And  Wine

*Local Food And Wine *

FaceBook/LocalFoodAndWine

Posted via web from Local Food And Wine